CASBAA Sets Multiplatform Focus for 2011 Convention

HONG KONG: This year’s CASBAA Convention, taking place in Hong Kong October 31 to November 3, will explore how multichannel operators in the Asia Pacific are tapping into consumers’ demands for content that can be accessed on multiple devices.

The theme for the event, taking place at the Grand Hyatt Hotel in Hong Kong, is TV365: Watch Closely! “This year’s theme truly reflects the evolution of the multichannel TV industry in Asia, a fitting topic especially during this year, CASBAA’s 20th Anniversary," said Simon Twiston Davies, CEO of the trade body that represents Asia’s multichannel industry. "Now, more than ever, the concept of television has been stretched to encompass technologies not even dreamed of back in 1991. This year’s convention program promises to be better than ever with a comprehensive lineup of compelling industry keynote speakers.”

Twiston Davies continued, “In the new paradigm, consumers will do what it takes to get the content they want to see if we don’t make it accessible. More than ever before, the regulator is now both the weather-maker and the barometer shaping how the industry will change and develop in the future.”