CASBAA Gears Up for Mobile Summit

HONG KONG: The Cable & Satellite Broadcasting Association of Asia (CASBAA) will hold its Mobile TV CXO Summit at the Hong Kong Cyberport on May 7, in association with the worldwide Mobile Entertainment Forum (MEF).

The “Invitation Only” summit will feature about 40 carriers, broadcasters, content providers, ad agencies, clients and technology solution providers tackling issues such as "Monetizing Mobile—FTA vs Subs vs PPV vs Sponsor vs Advertising," "Building Data Traffic,” “Who Owns the Consumer?” and "Broadcast vs Unicast vs Podcast—Winners/Losers?”.

“Consuming content over mobile TV devices of all kinds is an irreversible trend," said Simon Twiston Davies, CEO of CASBAA. "Even so, the business models are still evolving across Asia and around the world. In today’s business climate both CASBAA and MEF believe it’s more important than ever to review the optimum business model for mobile TV services from the perspective of the content owners, carriers, technology solution providers and agencies. Mobile TV should be a win-win for all parties.”

“Mobile video is one of our key initiatives in Asia this year," added Neeraj Roy, the chair for MEF Asia. "Thus, this collaboration is crucial to help us create more synergy between MEF members with CASBAA members. We hope this event will draw out some practical ideas to move things for the benefits of all players in the value chain and, more importantly, to bring the best mobile video experience to the customers.”