Cartoon Network in Mobile Agreement

HONG KONG: Turner Broadcasting System Asia Pacific has aligned with Hong Kong’s CSL to launch a 24-hour Cartoon Network mobile TV channel on its Studio on Demand service. 

The 24-hour Cartoon Network mobile channel will be available to all 1O1O and one2free subscribers in Hong Kong and will offer added features such as downloadable wallpapers, ringtones and icons. This new mobile channel will be 100-percent commercial free and will air hit Cartoon Network programs such as Codename: Kids Next Door, Courage the Cowardly Dog, The Grim Adventures of Billy & Mandy, Camp Lazlo, Dexter’s Laboratory and Foster’s Home for Imaginary Friends.

"We are excited to be able to offer Cartoon Network on CSL via their Studio on Demand service," said Ringo Chan, the VP of wireless, interactive content development and distribution for Asia Pacific at Turner International Asia Pacific. "This partnership allows fans of Cartoon Network to be able to experience our great content at their convenience….practically anytime and anywhere! By expanding beyond television screen onto multiple touch-points, Cartoon Network is truly becoming a lifestyle super-brand."

Aenil Premji, the chief marketing officer of CSL, added, "Hong Kong has the highest penetration of mobile phones in Asia and it only makes sense for us to lead the way in providing world-class mobile TV services here. With Studio on Demand  users can choose to watch their favorite programs as and when they please exercising a degree of control similar to their living room whenever and wherever they are. TV and mobile entertainment will never be the same again."