Care Bears to Get CGI Treatment for New Series

NEW YORK: An all-new CGI-animated series for the beloved Care Bears brand has been greenlit by American Greetings Properties for a 2012 launch, coinciding with the property’s 30th anniversary.

The Care Bears brand debuted in 1982 as a line of plush. The licensed products have generated more than $2.6 billion in global sales since 2002. A new toy line from Hasbro is being planned for 2013, while the CGI Care Bears series rolls out in 2012.

"The Care Bears are not just a piece of ’80s pop culture, but an enduring and still beloved properties whose messages of caring and sharing are as relevant today as they were when the property was first introduced,” said Gabrielle Oliff, the marketing director for American Greetings Properties. “By producing a new television series, we are excited to help moms who grew up with the Care Bears share them with their own children.”