Caracol Partners with CCTV

BOGOTÁ: Colombia’s Caracol Televisión has entered into a cooperation agreement with Chinese state broadcaster CCTV.

Carlos Alejandro Pérez, the president of Caracol Televisión, made the announcement at a press conference in Colombia this week together with Gao Zhengyue, China’s Ambassador to Colombia.

"Signing this cooperation agreement opens a new chapter in the fruitful relationship between our two nations," Pérez said. "Bilateral trade between China and Colombia increased from $10 million in 1980 to more than $5 billion in 2010. Today, China is the second-largest trading partner of Colombia and in the field of media has a horizon of immense opportunities. While our relationship with CCTV is just emerging, we want to grow it with dedication to turn it into a mutually beneficial partnership that is reliable and long lasting."

Gao added, "The two channels are important in their respective countries and wish to be valued partners in sharing our cultural values and information, contributing to the welfare of our two peoples. We look forward to further strengthening ties with Colombia."

Caracol among a number of Latin American content companies looking to boost their business in China; both Venevision International and Televisa Internacional have partnered with state broadcasting giant CCTV.