Canada’s TELETOON Launches VOD, Mobile Services

TORONTO, April 24: The Canadian
animation channel TELETOON is launching a video on demand offering at the end
of this week and a mobile TV service next month.

“We are extremely excited about
the possibilities these new platforms present for TELETOON, our viewers and our
partners,” said Len Cochrane, the channel’s president. “TELETOON is up to the
challenge of delivering our programming on a full spectrum of platforms and we
look forward to working closely with our strategic partners to wholly take
advantage of future developments in digital technologies.”

On April 27, TELETOON will
offers 50 shows, parceled as ten bundled packages, to Shaw Digital Television
subscribers on Shaw Video On Demand. This will increase to 20 bundles by the
end of July. On the same date, four free TELETOON shows will be available on
demand to Rogers Digital Cable customers. On May 15, TELUS wireless customers
across Canada will be able to watch TELETOON cartoons on TELUS Mobile TV,
available in both English and French. The services will be expanded to
additional affiliates in the coming months.

As part of its enhanced
multiplatform strategy, the channel has hired Mary-Anne Taylor as director of
affiliate relations and Natalie Langlois has assumed the role of project
manager for new business development. Along with the expansion of VOD and
mobile TV, the network will begin to offer full-length TELETOON episodes and
exclusive content through a dedicated storefront on teletoon.com in the summer.