CAKE Adds to Team

LONDON: CAKE has hired three new members for its team, following a recent restructure of its senior management.

David Furness joins CAKE as marketing manager. Emilie Frelon has been named head of finance. Jonathan Dyer takes on the role of head of business affairs.

Dyer will be responsible for the effective management of CAKE’S IP rights. He will also oversee the contractual process of acquiring properties as well as the licensing of TV, home entertainment and new media rights.

Frelon will supervise the company’s expansion and help structure the financing of upcoming shows from the development pipeline.

Furness is to look after all aspects of CAKE’s marketing and communications, from print and design management to advertising, budgets and corporate messaging.

Ed Galton, the CCO and managing director of CAKE, said: “As CAKE grows, it’s important to have on board people who can help the company fulfill the expectations of the market and our partners. I have no doubts that David, Emilie and Jonathan will bring unique and fresh ideas to the table as we continue to move forward in the coming months.”