C4 Commissions Armani Special from Initial

LONDON/HILVERSUM,
August 10: Channel 4 has commissioned Endemol’s Initial outfit in the U.K. to
produce the 75-minute special One Night Only—An INSPI(RED) Evening of
Fashion and Music, covering the
Giorgio Armani event taking place on September 21 during London Fashion Week.

The
event, conceived and presented by Giorgio Armani, will celebrate (PRODUCT)RED,
the economic initiative founded by Bono and Bobby Shriver to raise funds for
the fight against AIDS in Africa. This will be Giorgio Armani’s first ever
fashion show at London Fashion Week, and he will present the Spring Summer 2007
Emporio Armani women’s collection. This will include his (EMPORIO ARMANI)RED
capsule collection, and will be followed by special appearances and
performances by the designer’s friends from the worlds of film, music and
sport.

Caroline
Torrance, the international director of scripted programming and distribution
at Endemol International, noted, “This is the kind of event that excites TV
audiences all over the world and we’re expecting a lot of interest from
broadcasters. It’s set to be a stunning show with performances and appearances
from an international A-list line up.”