Breakthrough’s My Big Big Friend Wins MIPCOM Jr. Licensing Challenge

CANNES, October 9:
Breakthrough Animation and 2-D Lab’s animated preschool series My Big Big
Friend won The Licensing Challenge
at this year’s MIPCOM Junior.

The Licensing Challenge is
a pitching session that showcases the TV property with the highest licensing
potential. The international jury included Leigh Anne Brodsky (Nickelodeon),
Stan Clutton (Fisher Price), Anna Hewitt (BBC), Andrew Lane (Hasbro), John Lee
(World World), and Richard Woolf (Jetix). The panelist of judges selected My
Big Big Friend from a short list
of five entrants.

My Big Big Friend is available for broadcast, broadband and mobile
platform formats at MIPCOM this week. The series will be supported by a line of
books and unique interactive multiplatform content produced specifically to
tie-in with the broadcast series. My Big Big Friend is a co-production of 2-D Lab in Brazil and
Breakthrough Animation in Canada.

Combining 2-D and CGI
animation, My Big Big Friend
follows a 6-year-old boy named Yuri who, in the world of his imagination, is
brave, daring and adventurous, but in real life, is truly shy and lonely.
However, things change on the day that he has an idea to adopt an imaginary
friend named Golias.

“We are extremely pleased
that My Big Big Friend was
honored at the Licensing Challenge this year,” said Kevin Gillis, the executive
producer and managing partner of Breakthrough Animation. This is a very special
property with unique characters and intriguing story lines that will resonate
with the 4 to 6 age demo worldwide. Every child needs a big, big friend,
especially at this time in their lives.”