Boutique TV to Re-Launch as Thinkfactory Media

LOS ANGELES: Leslie Greif is re-launching his production company Boutique TV as Thinkfactory Media, with a new brand identity and an expanded slate of unscripted series and a host of scripted and feature-film projects in the works.

The production outfit, formerly known as The Greif Company, is behind the hit A&E series Gene Simmons Family Jewels, which is headed into its sixth season. Adam Freeman, who currently oversees Gene Simmons Family Jewels, is joining the company as executive producer for Thinkfactory Media. 

Thinkfactory has four new unscripted series to be unveiled in the coming months, along with a mini-series, a hybrid project and two scripted TV pilots with networks such as TLC, MTV, HISTORY, Lifetime and WE tv.

To streamline its operations, Thinkfactory is re-launching with separate dedicated operating units for unscripted (Thinkfactory Unscripted), scripted (Thinkfactory Scripted), branded entertainment (Thinkfactory Branded) and movies (Thinkfactory Films). For Thinkfactory Films Greif is bringing veteran executive Herb Nanas to join the unit as a producer. Thinkfactory Films is currently prepping Pound for Pound, based on the F.X. Toole acclaimed novel, which Ron Shelton will direct from a script he wrote with Dennis Quaid, Samuel L. Jackson and Chris Brown slated to star. Greif is also in development on an independently financed comedy which he will direct, Sleeping Around.

Adam Reed is currently charged with overseeing all series creative development and physical production for the company, along with Adam Freeman, who will also be overseeing various projects. Reed will launch Thinkfactory Branded. He will continue to oversee all development and production, and will also be responsible for synergizing the company’s entertainment properties with top brands.

Greif said: “I’m excited to be working with Adam Reed and Adam Freeman and harness their creative energy and talent to broaden our horizons. I’ve been fortunate enough to work with many talented and creative people over the course of my career, but these two guys have what it takes to elevate our creativity while also streamlining costs in an effort to even better serve our loyal network counterparts. We’ve quietly built a strong slate of original series and top entertainment programming through the years and I am happy to be opening the next chapter for the company with this rebranding.”

“It’s been an honor working with Leslie for the past six years to build out our brand and create truly unique series for a myriad of networks,” commented Reed. “We are taking this company to the next level by putting together a major slate of scripted and unscripted series, hybrid series, features, launching a branded entertainment division and much more. We are proud to be a solid dependable provider offering a versatility that hardly any other company can present because of our wide breadth of production experience. We are excited to continue our collaboration with our network partners to give their series the Thinkfactory Media touch in an effort to create the next generation of entertainment programming.”

Freeman added: “Crossing over the 100 episode threshold with Gene Simmons Family Jewels here working with Leslie and Adam Reed has been a great experience. I’m excited to be a part of something that we believe will offer unique programming to every network out there…. We have a lot of fresh approaches to programming that we hope will excite the networks and reinvigorate the media landscape.”