Beauty TV Launches on Joost

June 25, 2007 World Screen

BEVERLY HILLS, June 25: Beauty TV, serving up content about
make-up, hair, skin, spas and more, will provide a range of programming to the
Internet TV platform Joost.

On Joost, Beauty TV will feature content focused on beauty
tips, hair, skin, nails, cosmetic surgery, spas, health, fitness, insider
interviews, beauty news and product reviews and trends. Future shows will
include an on-going in-salon soap opera and a half-hour network pilot, Beauty
TV. Current segments feature interviews
with John Paul DeJoria, the founder of Paul Mitchell Systems.

Founded in 2006 by Latino entrepreneur Rob E. Angelino,
Beauty TV is dedicated to the beauty enthusiast in the ever-growing $150
billion-dollar-a-year beauty industry. It launched on January 9, 2007.

Yvette Alberdingk Thijm, the executive VP of content
strategy and acquisition for Joost, said: "With professionally-produced
programming in every category, Joost is a destination for people who are
looking for a full entertainment experience—one that combines TV-quality
programming and the interactivity of the Internet. Beauty TV is perfect for the
Joost platform, because fans can watch the beauty and fashion news while they
share their own personal tips through Joost's community features."