BBC Worldwide Takes First BBC Format to China

LONDON,
November 27: BBC Worldwide has licensed the singing talent show format Just
the Two of Us to
Chinese terrestrial broadcaster Hunan Television.

The deal was
initiated and brokered by BBC Worldwide’s Hong Kong office and marks the first
time a BBC Worldwide format will appear on Chinese television.

“This is very
exciting news for BBC Worldwide and for British production generally,” said
Wayne Garvie, BBC Worldwide’s director of content and production. “Hunan
Television is currently the home of China’s most popular television talent
series and enjoys a viewership of hundreds of millions. To secure a place for a
BBC format here is a great window for British television talent and an
opportunity to build on our strong and positive relationships with Chinese
broadcasters.”

Just the Two
of Us will launch on
Hunan Television during December and will broadcast weekly. The series follows
on from the talent series Super Girl, which last year generated almost 400 million
viewers for its finale.

BBC Worldwide
has also licensed Just the Two of Us in Australia, Russia, Ukraine and Belgium, with
more territories in development.