BBC Worldwide in Global Deal with Babelgum

LONDON, July 10: BBC Worldwide has reached an agreement to
provide clips from a range of its natural history, travel and other factual
shows to the Internet TV platform Babelgum.

The deal, part of BBC Worldwide’s efforts to ramp up its
new-media presence, covers short-form content from a selection of David
Attenborough documentaries as well as from Tribe and Top Gear. Clips will
be ad supported and available to view via three branded channels: BBC LoveEarth
and BBC Knowledge, which launch today, and BBC Entertainment, which will be on
offer next week.

Babelgum’s CEO, Valerio
Zingarelli, said: “BBC Worldwide has some of the best known and most loved
content in the world. We are glad to be able to offer a wide variety of
programs as short-form content tailored for the Internet. These include shows
with a massive international following such as Top Gear, Tribe
and Galapagos. The BBC brand is
known around the world and by bringing these brands to the Babelgum platform we
further emphasize our position as a leading player in the Internet TV space and
a point of reference for nature and science’s passionate audiences.”

Jemma Adkins, the head of content and development for
digital media at BBC Worldwide, added: “Babelgum’s focus on natural history and
the environment is a great fit for us. We’ve got a wealth of content in this
genre and we’re excited about making it available to Babelgum’s users around
the globe. Babelgum is an innovative player in the market and a great way of
reaching out to an audience that perhaps doesn’t see our content on more
traditional channels.”

—By Mansha Daswani