BBC Worldwide Hires New Exec

LONDON: As the final addition to the newly appointed regional executive VPs, Ted Lai has been named the executive VP for Asia at BBC Worldwide.

Lai will be based in Hong Kong and will report to Steve Macallister, the president and managing director of worldwide sales and distribution. Lai is the final addition of three newly appointed regional executive VPs, with Fred Medina appointed for Latin America and Joerg Bachmaier for EMEA earlier this month.

Most recently, Lai was the senior VP of Warner Bros. International TV at Time Warner. There he launched and managed the WarnerTV channel and Warner-branded subscription and video-on-demand businesses across Asia, as well as the TV distribution and format licensing/local TV production businesses in China and Korea.

Macallister said, "Having lived and worked in the region for many years, Ted has in-depth knowledge of the vibrant and rapidly evolving Asian media market. We are delighted to have someone of his expertise and breadth of experience joining us as we extend our business and brands further in Asia. We see a huge opportunity for BBC Worldwide in the region.”