BBC Worldwide America Reshuffles TV Sales, Co-Pro Business

NEW
YORK, April 1: BBC Worldwide America has restructured its TV sales and
co-productions business in the U.S., appointing Paul Telegdy and Susanna
Pollack to the newly-created positions of executive VP of TV sales and content
and production, and senior VP of TV sales, co-productions and children's,
respectively.

The
company has restructured its TV sales and co-productions business in the U.S.
to create synergies with its content and production arm, as well as drive sales
and partnerships with U.S. broadcasters. The move is part of BBC Worldwide's
global strategy to drive greater export sales through its global TV sales
division.

Based in Los Angeles,
Telegdy will head BBC Worldwide America's TV sales and co-productions business
while continuing to lead BBC Worldwide's U.S. content and production arm.
Telegdy has played a key role in growing the production of U.S. reality shows
like Dancing with the Stars and
Dance War: Bruno vs Carrie Ann
for ABC and Clash of the Choirs
for NBC. Telegdy moved to Los Angeles in 2004 from the BBC's drama,
entertainment and children's division.

Based in New York, Pollack
will rejoin BBC Worldwide America as the senior VP of TV sales, co-productions
and children's, where she will spearhead sales activity across all genres. She
will jointly report to Telegdy and Gill Pritchard, the head of BBC Worldwide's
children's business. For the past two years, Pollack has managed the global
television, home-entertainment and licensing businesses for children's
entertainment company Star Farm Productions. At BBC Worldwide America, she
previously worked in drama co-productions, PBS syndication and cable sales, and
oversaw the business development of children's properties. She will also assume
responsibility for growing BBC Worldwide's children's brands in the U.S., which
has seen recent successes with Charlie & Lola on Disney Channel and The Secret Show on Nicktoons.

Garth Ancier, the president of BBC Worldwide America, commented: "It makes
great sense for us to cross pollinate the TV Sales business with our content
and production arm in the U.S. under Paul's direction. Both businesses have built very solid
relationships with all the major networks and broadcast operators and it is
exactly the right time to unify our approach and bring a stronger proposition
to our clients."

Steve Macallister, the
managing director of global TV sales at BBC Worldwide, added: "This ushers
in a crucial new phase in our global growth strategy. Bolstering our
relationships with the networks provides new opportunities to showcase British
programming to U.S. audiences and a stronger framework for creating highly
exportable co-productions. Combine this with our clout around the world as
Europe's biggest distributor, and it's clear that our growth plans are taking a
major step forward."

—By Irene Lew