BBC Signs Up for Distraction Game Show Format

LONDON, April 12: The BBC has picked up Distraction’s Dirty
Rotten Cheater, an interactive game show
format centered on cheating, for launch this summer.

The BBC’s version of the game show will be hosted by Brian
Conley. Nominated last year for an award at the Rose D’Or Festival, Jonathan
Goodson’s U.S. game show has already been licensed to Canale 5 in Italy, Star
in India, TBS in Japan, France 2, Telemadrid in Spain and HTV in Vietnam.

In Dirty Rotten Cheater, contestants answer survey style questions in a quest to win the money.
However, with one of the contestants secretly being fed the answers, the honest
players must try and expose “The Cheater” in order to take home any winnings.

David Morgenstern, the international development executive
at the BBC, commented: “Dirty Rotten Cheater is a classic game show format with a very strong structure. We’re
going into development and preproduction very shortly. Brian loves the concept
and we’re looking forward to turning Dirty Rotten Cheater into a great vehicle for his talents.”