Banijay Unveils Eco-Friendly MIPCOM Stand

Banijay has revealed a new eco-friendly, reusable MIPCOM stand, a two-floor structure made of wood, complete with meeting rooms, reception area, multiple terraces and hospitality areas.

Located at C.20 in front of Cannes’ Palais des Festivals, the structure comprises more than 500 square meters of floor space. It was created by Romain Larue from Orati and designed by architect Nicola Spinetto. The entire build uses cross laminated timber, an innovative technology known for its strength, versatility and sustainability.

To complement the eco-friendly theme, all panels have been flat-packed with a minimum of trucks to transport them, and, after the market, they will be stored less than 50 kilometers from Cannes. The stand will also feature many plants sourced from a local nursery, and the program catalogs and merchandise will be recyclable.

The construction optimizes brightness throughout its central patio area and terraces and will be home to Banijay’s 250-plus MIPCOM team.

“It has been three years since Banijay has exhibited at MIPCOM and our first major market since the acquisition of Endemol Shine, so we felt it important to present ourselves in a very prominent way,” said Cathy Payne, CEO of Banijay Rights, the global distribution arm of Banijay. “This groundbreaking, eco-friendly project truly represents Banijay’s commitment to sustainability, reenforcing our mission to reduce our carbon footprint and overall impact on the environment. It’s the perfect engine room for our supersized team, who will arrive at MIPCOM 2022 as one of the world’s biggest producers and distributors of TV content.”