Banijay Group Bolsters Digital Team

PARIS: Marie Mustel has been appointed to the role of digital business developer at Banijay Group.

Mustel will be based in Paris and will be responsible for digital strategy and increasing the activity of new and existing brands. Prior to this, she was the head of online marketing and innovation at Universal Music France.

Francois de Brugada, the executive VP of Banijay Group, said, “We’re delighted to welcome Marie on board. We’re sure her insight and experience will be invaluable for the group in terms of exploiting the many digital opportunities available for our programming and brands.”