Bandai Debuts New Pocoyo Toy

CYPRESS: Bandai America has a new toy for preschoolers based on Zinkia Entertainment’s Pocoyo, the Pocoyo SwiggleTraks Feature Set, to complement the company’s line of existing plush, vehicles and bath toys for the brand.

The CGI animated series about a preschooler and his animal friends airs on more than 150 networks around the world, including Nick Jr., PBS and Univision in the U.S. The Pocoyo SwiggleTraks Feature Set features colorful, connectable track pieces, a motorized, musical Pocoyo vehicle and a moving bridge.

“The Pocoyo SwiggleTraks Feature Set gives the enduring appeal of classic track and vehicle play a state-of-the-art twist with innovative, flexible pieces that add an entirely new dimension for kids,” said Tor Sirset, the VP of marketing for Bandai America. “This is the toy of the season that’s going to charm everyone from the curious preschooler, to the savvy parent, to the nostalgic grandparent.”

“The Pocoyo SwiggleTraks system is a meaningful brand extension for Zinkia, complementing the current toys available by offering kids endless creative opportunities to engage with the characters and the stories they tell,” added Maria Doolan, the managing director of brand and business development for Zinkia Entertainment. “Through the show, DVDs from NCircle Entertainment and licensed products like Bandai’s toy line, we’ve seen the Pocoyo phenomenon grow significantly to reach millions of preschoolers and parents worldwide.”