Azteca America Joins Nielsen Television Index

LOS ANGELES, August 29: Azteca America will now be included
in Nielsen Media Research’s National Television Index (NTI), the people-meter
ratings service that also tracks the national U.S. broadcast networks as well
as the Hispanic broadcasters Univision and Telemundo.

Prior to this agreement, Azteca was recorded solely within
the Nielsen Hispanic Television Index (NHTI) service. Azteca will maintain its
current subscription to NHTI until September 2007, when the National People
Meter (NPM) sample, upon which NTI is based, will become the sole sample for
both English-language and Spanish-language media.

"Being reported within both NTI and NHTI gives us the
best of both worlds," said Luis J. Echarte, the chairman of Azteca
America. "The Hispanic consumer is growing more sophisticated and
desirable. Through this agreement with Nielsen, we will now be able to
demonstrate clearly the power of our audience in comparison to not only our
Spanish-language competitors but the broader U.S. marketplace as well."