Armoza’s Upgrade Gets Norwegian Treatment

TEL AVIV: Armoza Formats game show Upgrade has been slated for a 48-episode run this winter on TV2 in Norway.

TV2 has commissioned a full season of daily Upgrade episodes to be produced by Strix, the rights-holder to Armoza’s format in Sweden and Denmark. A full second season of Upgrade has been commissioned and premiered on Romania’s Prima TV. The Norwegian commission also joins another recent Upgrade premiere, in Georgia on ImediaTV with a 40-episode order.

Avi Armoza, the CEO of Armoza Formats, said, "We’re very happy to see Upgrade premiere on TV2. Upgrade is inspired by people’s desire to continuously improve their surroundings and gadgets, and enables real people to upgrade their own lives in a fun and immediate way. For broadcasters and advertisers, Upgrade offers a unique opportunity for sponsorship and product placement. It’s a win-win game show."