Armoza Unveils New Formats

TEL AVIV: Armoza Formats has a catalogue for MIPTV that includes the prime-time game show Still Standing, which was recently commissioned by NBC.

Still Standing was created and produced by Lisa Shiloach-Uzrad and Amit Stratener of July-August Productions, also the creators of Armoza Formats’ reality hit The Frame. Along with Still Standing, the Armoza lineup includes With This Ring, which looks at the key issues troubling marriages today. The docu-reality show TLV features four 20-somethings who move into an incredible apartment together, determined to make their way in the media world. The celebrity format Celebrity Comeback sees a famous coach guide four has-been celebs on a road back to stardom.

There’s also Delicious, a cooking format suitable for family viewing. The chefs are students at the local junior high and high schools, but by night they host chefs and celebrity diners. The daily drama Pick-Up features the jet-setting antics of the eccentric owners and flight attendants aboard the airline Trans. Also a daily drama, Danny Hollywood is centered on a ’60s rock star who dies on the even of his wedding, leaving behind a legacy of music and a legion of fans.

Avi Armoza, the CEO, said, "We’re thrilled to follow up on our success at MIPCOM with a brand-new slate of formats that highlight Israel’s innovative, expanding TV market. Our analysis of the 2010 international TV market confirmed our goal to boost our set of hit factual-entertainment and docu-reality formats, which we’ve done with With This Ring, TLV, Celebrity Comeback and Delicious. Hot market genres like celebrity reality, musical and daily dramas, and cooking are represented, as are classic programming genres, headed by our successful prime-time game show Still Standing."