Armoza Inks Deal on Love Lab

CANNES: Armoza Formats has firmed up a multi-territory deal for 24/7 Love Lab with Viasat, for channels in Sweden, Norway and Denmark. 

This is the first deal on 24/7 Love Lab, a relationship reality format. The series aired on Israel’s Channel 10, where it is produced by Abot-Reif-Hameiri. 

Avi Armoza, CEO of Armoza Formats, said: "We are very happy to conclude a group deal for 24/7 Love Lab, which has great potential for multi-territory cooperation, specifically in terms of sharing and reducing local production costs, and creating a strong visual language and brand that will resonate throughout a region."

Beata Hegedus, Viasat’s VP of formats and entertainment, added: "I began working at Viasat earlier this year with the goal of picking up more international format hits with the potential to succeed with our Viasat audience. 24/7 Love Lab is the perfect prime-time show for our audiences, and a great way for us to push into more original programming for our local channels."