Further Asian, European Expansion for Food Network

CANNES: Scripps Networks International has inked a deal to take Food Network Asia to Indonesia and has closed a new carriage agreement for the European feed in Portugal.

This month, the channel is slated to roll out in HD on Indonesian DTH service aora. In Portugal, meanwhile, Food Network will be available in HD on Portugal’s ZON Multimedia as of October 10. In the country it is already available on Portugal Telecom and through Vodafone’s Casa IPTV channel.
 
“On the eve of our second anniversary, we could not be more pleased with the growth and accomplishments of Food Network," said Bob Baskerville, general manager for Scripps Networks International. "ZON Multimedia joins Food Network’s growing global roster of affiliates in 81 countries across Europe, the Middle East and Africa, while our launch in Indonesia represents Food Network Asia’s fifth territory and validates the appeal Asian viewers have for our brand."
 
"In just the past few months, Food Network has broken new ground in Ireland, and strengthened its presence in both the U.K. and Portugal," added Nick Thorogood, managing director of Food Network EMEA. "We have been in Portugal less than a year and the response to the network has been huge. The Portuguese market clearly embraces the Food Network brand, and we are delighted to work with ZON in offering the channel to their subscribers."
 
On the Asian expansion, Hud Woodle, acting general manager for Food Network Asia, commented, "We’re extremely pleased with what Food Network Asia has achieved in little over a year. The deal represents the channel’s fifth launch in Asia, where it is already distributed in Singapore, the Philippines, Malaysia and Taiwan.”