Armoza Formats Launches Game-Show App

Armoza Formats is bringing to the market 10Cash, a live trivia app.

Produced by Israel’s online platform Walla!, 10Cash will this month make its debut on the app store in the Israeli market. The app taps into the trend of event content, incorporating aspects of TV game shows. Presented by a popular host twice a day through live streaming, the app will see players of all ages able to win instant cash prizes from their phones by answering ten increasingly difficult trivia questions across a wide variety of topics.

Avi Alcalay, editor in chief at Walla! TV, said, “We are truly happy to introduce 10Cash to the market. We believe the game will be the most viral trivia format ever proposed for mass participation on the mobile screen.”

Avi Armoza, CEO of Armoza Formats, added, “Nowadays everyone is looking for ways to reach viewers wherever they are, and especially to reach the valuable ‘mobile-first’ generation. 10Cash fills this need while also giving our clients new ways to monetize through strong advertising and sponsorship opportunities as well as the ability to expand their database.”