Arait Multimedia to Rep Dentsu Series

MADRID: Spanish distributor Arait Multimedia has inked a deal with Japanese outfit Dentsu to represent the rights to the soccer-based anime series Inazuma Eleven across Europe and in parts of Africa.

The show encompasses 104 episodes and is based on a Nintendo DS video game. Arait will represent the TV and merchandising rights to the show in Europe and in 12 African markets. The brand has already spawned some 400 consumer products in Japan. According to Arait’s director, Joaquín García Garrido, channels in Italy, France and Spain have expressed an interest in the property.

Arait represents a host of anime series, in addition to distributing movies, educational fare, documentaries, soaps and more.