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Apple TV+ Reveals Launch Date & Pricing


The Apple TV+ video subscription service is set to launch November 1 in over 100 countries and regions at a price of $4.99 per month.

Apple is billing it as “the first all-original video subscription service and home for today’s most imaginative storytellers.” Its lineup of original shows, movies and documentaries include The Morning Show, Dickinson, See, For All Mankind and The Elephant Queen.

The service will be available on the Apple TV app on iPhone, iPad, Apple TV, iPod touch, Mac and other platforms, including online at, for $4.99 per month with a seven-day free trial. Starting today, customers who purchase any iPhone, iPad, Apple TV, iPod touch or Mac can have one year of Apple TV+ for free. Through Family Sharing, up to six family members can share one Apple TV+ subscription. Subscribers can watch Apple TV+ originals both online and offline, ad-free and on-demand.

“With Apple TV+, we are presenting all-original stories from the best, brightest and most creative minds, and we know viewers will find their new favorite show or movie on our service,” said Zack Van Amburg, Apple’s head of worldwide video. “Each Apple TV+ original offers its own unique story, fresh perspective and powerful message—all meant to entertain, connect and inspire cultural conversations.”

“Apple TV+ is an unprecedented global video service with an all-original slate,” said Jamie Erlicht, Apple’s head of worldwide video. “We look forward to giving audiences everywhere the opportunity to enjoy these compelling stories within a rich, personalized experience on all the screens they love.”


About Kristin Brzoznowski

Kristin Brzoznowski is the executive editor of World Screen. She can be reached at


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