AOL and Fusion Launch Action Sports Network on the Web

NEW YORK, June 29: AOL and
Fusion Entertainment have announced a joint-venture web network called Lat34.com
dedicated to action sports.

It will be the first
interactive network featuring action sports such as skate, BMX, FMX, surfing,
snowboarding and more. Lat34.com—named for the company's location in Los
Angeles (34° N/118° W), considered the unofficial home of action sports in the
U.S.—is committed to bringing the most comprehensive action sports
information to the Web.

“The
action-sports world is a passionate, underserved community that, until now, has
had to rely on individual sport sites, product driven print publications or
scheduled television programming,” said Jim Bankoff, AOL's Executive Vice
President of Programming and Products.
“Lat34.com is a 24/7 broadband network, combining Fusion's quality
programming with content submitted by this passionate community. This joint
partnership gives action-sports fans an unparalleled experience by providing
them with a powerful video platform and popular social networking tools,
including AIM and AIMPages.”

“Fusion
Entertainment's extensive library of action sports video footage will be a
vital component of Lat34.com,” said Doug Allen, the CEO Fusion Entertainment.
“Action-sports fans want to connect with each other and generate buzz about the
sports they love. This new network will provide a forum to share amateur and
professional videos and photos.”

“Lat34.com
creates a central online hub where marketers and advertisers can reach this
pivotal audience in a more targeted way,” said Jeff Rowe, the president and
CEO, Lat34.com. “Action-sports enthusiasts can be ensured that the marketing
and advertising is relevant and appeals to their interests.”