Antena 3 Extends Play With Me Sesame Reach

CANNES/NEW YORK, October
10: In an agreement with Sesame Workshop, Spanish broadcaster Antena 3 TV will,
beginning this fall, extend Play With Me Sesame beyond its terrestrial channel, with broadcasts
planned on its free digital channel and on its website.

The interactive half-hour
series, produced by Sesame Workshop and Noggin, will be relaunching on
Saturdays and Sundays at 7:30 a.m. during the terrestrial channel’s Megatrix block, and will premiere at 9:00 a.m. daily on
Antena 3’s new free digital terrestrial channel Neox. Furthermore, one
streaming episode per week will be made available on Antena 3’s website, www.antena3.com.

“We are extremely excited
to bring Play With Me Sesame back
to Spain in such a way that allows kids more access to experiencing fun and
learning,” said Jennifer Monier-Williams, Sesame Workshop’s VP of worldwide
television distribution. “By offering a variety of windows to view the Sesame
content, children will have
multiple opportunities to benefit from interactive play and laughter.”

Nicholas Gruber Fernandez,
the commercial director at Antena 3 Multimedia, added: “Play With Me Sesame will no longer be just a weekend treat for
children. We are thrilled to make these furry and fun Muppets available to kids
7 days a week during our broadcast as well as by providing access to the show
on the Antena 3 website.”