Anheuser-Busch to Launch Online Entertainment Network

ST. LOUIS, September 6: Anheuser-Busch, the leading brewery
in the U.S., is launching an online entertainment network featuring live and
on-demand content from various companies, including Kevin Spacey’s
TriggerStreet.com and Matt Damon and Ben Affleck’s LivePlanet.

Bud.TV is slated to launch in February and will also feature
content from Wild West Picture Show Productions, SEED, @radical.media, Omelet
and DDB Worldwide, among others.

"We're always looking for new opportunities to connect
with adult consumers on a more personal level," said August Busch IV, the
president of Anheuser-Busch. "With adults spending more time online
looking for entertainment to fit their lifestyles, we believe Bud.TV will
enable us to reach them in an engaging and fun way."

Bud.TV will launch as a multi-channel online network, with seven
channels, including ones dedicated to comedy, sports, news, short films, and
original programming. The network will also serve as a distribution platform
for content providers. Bud.TV will partner with Wild West Picture Show
Productions in the marketing release campaign of its upcoming documentary Vince
Vaughn's Wild West Comedy Show. In addition, Bud.TV will showcase short
films from up-and-coming filmmakers and screen writers from Spacey's
TriggerStreet.com project, along with multi-platform productions from
LivePlanet—producers of Project Greenlight.

"We saw a great opportunity to partner with several of
the world's most enlightened entertainment content providers into a single,
unique online network," Busch said. "As adult consumers look for more
entertainment options online, Bud.TV will help redefine the boundaries of
emerging media."