Amex, VEVO, YouTube Partner in Online Concert Series

NEW YORK: American Express, music video and entertainment service VEVO and YouTube are collaborating to live stream five concerts this year.

Unstaged: An Original Series from American Express follows American Express’s two previous live and digitally streamed performances this year with Alicia Keys and The National. The first will be Arcade Fire from Madison Square Garden.

“This new partnership with VEVO and YouTube not only celebrates the marriage of music and social media, but also demonstrates the exceptional access that American Express provides to Cardmembers and music lovers across the world,” said Courtney Kelso, VP of sports and entertainment access strategy at American Express.

Each of the five concert performances will be live-streamed through the artists’ dedicated VEVO page on YouTube.