Amberwood Inks DVD Deal for Australia, NZ

OTTAWA: Amberwood Entertainment has concluded a DVD deal for RollBots with Magna Home Entertainment for the release of the first season of 26 half-hours across Australia and New Zealand following the broadcast on Network 10.

The CG animated series premiered this February on Canada’s YTV and is slated for a September 12 launch in the U.S. on TheCW4Kids block of Saturday morning programming on The CW. The series, centered on a crime fighting ‘bot, who lacks a tribe of his own but makes up for it with incredible speed, is also complimented by an extensive online gaming world at RollBots.com.

“We are delighted to have Magna join the RollBots team,” said Jonathan Wiseman, the senior VP at Amberwood. “They have a proven track record in the region and have a strong campaign planned for RollBots.”

Jason Behan, the head of acquisitions at Magna Pacific, commented: "We’re thrilled to represent RollBots in the territory and look forward to a successful launch of the brand in 2010. It is one of the highest quality boys’ series to come along in the last few years and a brand that is bursting with so many engaging elements."