Amazon Studios Plans 4K Original Productions

SEATTLE: Amazon Studios is planning to shoot all 2014 original series, including comedies and dramas, in 4K Ultra HD.

4K has four times the number of pixels as standard full HD, providing unprecedented picture clarity. Amazon has also introduced a 4K Ultra HDTV Guide, which gives information about the differences between 4K and regular high definition, an HD pixel comparison chart, a graph that illustrates the various jumps in resolution from standard definition all the way to 4K, factors that impact picture quality, and a guide on relevant terminology.

Amazon Studios announced earlier this year that it will debut five new comedy and drama pilots in 2014. Customers will be invited to watch, provide feedback and help determine which of the pilots should be produced as series to air exclusively on Prime Instant Video and Amazon’s LOVEFiLM in the U.K. The shows that are then selected to move into full series, along with additional pilots filmed in 2014, will all be filmed in 4K.

"As a premium original content creator, we’re excited about 4K and the future of Ultra HD technology, particularly as we move into drama series next year,” said Roy Price, the director of Amazon Studios. “All of the pilots and series we produce next year will be shot in 4K. That includes our first ever drama series that we will greenlight next year—we think customers are going to love watching these series in the highest resolution ever available to consumers and we can’t wait to deliver it."