ALL3MEDIA Signs Digital Distribution Deal

LONDON, August 4:
Myvideorights.com has completed an agreement to distribute content from
ALL3MEDIA International’s catalogue into the worldwide digital market.

The company will reformat
ALL3MEDIA’s content to short form and commercialize the rights for the
programming to enable web, IPTV and mobile publishers from around the world to
use high-quality, risk-free video content.

Founded by Ashley
Mackenzie and backed by Peter Bazalgette, the former chief creative officer at
Endemol, Myvideorights.com represents the commercial interests of producers and
rights holders to digital video publishers.

Mackenzie, the chief
executive of Myvideorights.com, said: “It is a positive sign to the industry as
a whole that a company of ALL3MEDIA International’s stature is embracing this
market. Whilst the music industry is going through massive upheaval thanks to
the digital revolution, there is no reason why the TV industry should suffer
the same fate. Digital consumption’s explosive growth will only continue and we
believe producers should embrace it now. There is a clear and expanding
appetite for their content.”

Louise Pedersen, the managing director of ALL3MEDIA International, added: “This deal
enables us to fully exploit all our program rights. Our decision to partner
with Myvideorights.com is a step towards ensuring control of where our content
will be published and in what context, and we are delighted to be working with
them.”

—By Kristin
Brzoznowski