ALL3MEDIA Presents Lambert, Objective Fare

LONDON, October 9: ALL3MEDIA International will be at MIPCOM
showcasing a slate of titles from Objective Productions as well as from Studio
Lambert, the venture set up by former RDF executive Stephen Lambert and
ALL3MEDIA earlier this year.

Headlining Studio
Lambert’s crop of offerings is Undercover Boss, a new documentary
for Channel 4 that is set to launch in December. In each episode, a senior
executive from the headquarters of a large company works as a new recruit in
their own company without revealing that they are actually the boss.

The Jacksons in Devon
shows how the famous pop family’s reported plans to move to England went sour.
Studio Lambert was given exclusive access to film the family at their
multimillion-dollar estate and follow their move. The hour-long documentary
will be shown on Channel 4’s Cutting Edge strand in November.

Ultimate Gap Year is
a new eight-hour series, also for Channel 4, in which six beautiful
20-year-olds travel across Indonesia in a competition to win the prize of “best
traveling companion.”

Louise
Pedersen, the managing director of ALL3Media International, said of the Lambert
slate: “Because of Stephen’s fantastic track record…there has been an
unprecedented amount of interest in Studio Lambert’s new slate of programs. It
is only six months since the launch of Studio Lambert, we are delighted to be
attending MIPCOM with this strong lineup of commissioned shows and we expect
them to appeal strongly to both our program and format buyers.”

ALL3MEDIA is also showcasing a diverse slate from Objective
Productions, which joined the ALL3MEDIA group of companies in 2007. The catalogue
includes the 13×30-minute children’s factual series Gastronuts for CBBC, searching for the most amazing food items
on the planet. In the 4×1-hour Passport to Love for BBC Three, four princes must live undercover as
regular British citizens as they search for love. And the six-part The
Kevin Bishop Show showcases the star of the
award-winning comedy series Star Stories as he tackles popular culture.
Produced for Channel 4, broadcasters in Brazil, Portugal and Finland are
already on board.

Pedersen commented, “We are delighted to bring these brand
new titles from Objective Productions to MIPCOM for the first time which we are
confident will prove very popular with international buyers. The company is
responsible for some hugely successful international shows, producing
innovative content that offers broad appeal for a global audience and we are
looking forward to working with the team at Objective on these three new
projects and in the future.”

—By Mansha Daswani