ALL3MEDIA Makes Sales for The Only Way is Essex

LONDON: Two new agreements have been signed by ALL3MEDIA International for the ITV2 drama The Only Way is Essex, including an inflight deal. 

The show, also known as Towie, was acquired by YES in Israel, and has already been a success in Australia with XYZ taking all three seasons. An inflight deal with Spafax will see episodes airing on a Middle East airline feed, which includes Kuwait, Bahrain, Egypt, Qatar and Saudi Arabia.  

A spokesperson for the show commented, “The Only Way is Essex, as it is now affectionately known in this nation—is addictive. The charm of these Essex folk knows no boundaries.”