All-New Apple TV Unveiled

SAN FRANCISCO: Apple has revealed the all-new Apple TV, which includes added features such as a Siri-integrated remote.

The new Siri remote is meant to simplify how users select, scroll and navigate through content. It also brings new interactivity to the Apple TV by using a glass touch surface that handles small, accurate movements as well as large, sweeping ones. Developers can take advantage of the built-in accelerometer and gyroscope, and the touch surface on the Siri Remote to create games and other app experiences.

Siri also enables the use of voice to search TV shows and movies by title, genre, cast, crew, rating or popularity. Apple TV will search iTunes as well as popular apps from Netflix, Hulu, HBO and Showtime, displaying all the ways the resulting TV shows and movies can be played. Siri also offers playback control and on-screen navigation, as well as quick access to sports, stock and weather information.

“There has been so much innovation in entertainment and programming through iOS apps, we want to bring that same excitement to the television,” said Eddy Cue, Apple’s senior VP of internet software and services. “Apps make the TV experience even more compelling for viewers and we think apps represent the future of TV.”