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About Sara Alessi

Sara Alessi is the associate editor of World Screen. She can be reached at [email protected]

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WARC Forecasts $660 Billion Ad Market, Return to Growth for TV

Global advertising spend is set to rise by 7.1 percent to $660 billion this year, according to WARC, with traditional media expected to record gains for the first time since 2011, boosted by a return to growth for TV.