AG Properties Bolsters Consumer-Products Team

NEW YORK, June 4: American
Greetings Properties has named Julie Davis as its senior brand manager and Matt
Schweitzer as brand manager, based in the company’s New York City office.

In her new role, Davis will focus on building and maintaining brand
awareness, developing and managing marketing programs and liaising with key
internal departments. Her main responsibilities will be for the classic
properties Care Bears and Holly
Hobbie, as well as emerging brands, including Maryoku
Yummy. Davis previously served as
the senior manager for brands and marketing at DIC Entertainment.

Meanwhile, Schweitzer will be responsible for developing and executing
plans for merchandising the company’s proprietary brands with a focus on Strawberry
Shortcake, Sushi Pack, Twisted Whiskers and Madballs. Prior to joining American Greetings Properties, Schweitzer served as
the senior manager of merchandising and media at Ragdoll USA, the company
behind Teletubbies and In
the Night Garden.

“We’re thrilled to welcome
Julie and Matt to the American Greetings Properties team,” said Tamra Knepfer,
the company’s senior VP consumer products. “With Julie’s extensive background
working on popular children’s brands, including our own Strawberry Shortcake, and Matt’s great experience managing licensed
children’s properties and retail programs, they will both be important assets in managing and developing some of
AG Properties’ most popular and upcoming brands.”

—By Kristin Brzoznowski