AFM Relocating to Las Vegas


After being held in Los Angeles and Santa Monica for over four decades, the American Film Market (AFM) is relocating to Palms Casino Resort in Las Vegas for its 45th edition.

“After extensive research, discussions with the Board and invaluable feedback from stakeholders, this move underscores our determination to evolving AFM to meet today’s industry needs,” said Clay Epstein, chairperson for the Independent Film & Television Alliance (IFTA) and president of Film Mode Entertainment. “The strength of the AFM lies in its ability to create community and present a sophisticated platform for all our participants’ activities in one convenient location. The Palms enables us to do all of that and beyond.”

Epstein added, “This move to Las Vegas is generating support and enthusiasm from colleagues around the world, and we are excited to welcome everyone to AFM 2024 in November.”

Production, finance, sales and distribution companies already committed for AFM 2024 include Arclight Films, Blue Fox Entertainment, Blacktop International, Cinema Management Group, Cornerstone, The Exchange, Film Mode Entertainment, FilmNation Entertainment, Film Seekers, HanWay Films, A Higher Standard, Lakeshore Entertainment, Millennium Media, Myriad Pictures, NEON, Protagonist Pictures, The Asylum, The Solution Entertainment Group, Vision Films, WME Independent and XYZ Films.

Jean Prewitt, IFTA president and CEO, commented: “AFM was created by the Independents and remains the Independents’ market. The industry has called for a fresh look at how the market can better serve a rapidly changing business. The Board has made a monumental decision that allows us to better serve these needs. We look forward to introducing everyone to the new AFM venue and its offerings.”

“We’re delighted to extend a warm welcome to the American Film Market,” said Cynthia Kiser Murphey, general manager of Palms Casino Resort. “Our team members are committed to providing the Palms signature and personalized hospitality to each and every guest. The AFM’s needs and our offerings make for a perfect match, and we look forward to hosting the AFM participants this November.”