AETN Enters Partnership to Launch Mobile Websites

NEW YORK, February 1: A&E Television Networks (AETN) is
partnering with Crisp Wireless, a mobile business-solutions company for media
and entertainment brands, to develop and manage mobile websites for three of
the company’s channels: A&E Network, The History Channel and BIO.

By visiting the websites, located at mobile.aetv.com,
mobile.history.com and mobile.biography.com, visitors can access program guides
of the channels’ primetime lineups, as well as program descriptions, photos,
fan polls, trivia games and downloadable wallpapers and ringtones.

Additionally, visitors to The History Channel mobile site
can access This Day in History, which highlights events in a variety of
categories, including technology, sports, presidential, military and
entertainment. They can also sign up to receive This Day in History SMS alerts
on their cell phone. Furthermore, on the BIO site, fans can read biographies of
celebrities, politicians and newsmakers.

“This initiative is a great way for us to extend our
consumer’s passion for our brands and programming to a mobile audience,” said
Paul Jelinek, the senior VP of digital media for AETN. “We look forward to
working closely with Crisp to create branded mobile experiences that our
audiences can take with them on the go.”

“A&E Television Networks has a long reputation for
creating quality programming that inspires fans to stay tuned. Now they can
stay tuned wherever they go,” noted Boris Fridman, the CEO of Crisp Wireless.
“We are extremely pleased to work with AETN to help them build a mobile
advertising channel.”

—By Ned Berke