ABC, CBS, NBC in New Charity Collaboration

NEW YORK/LOS ANGELES, May
28: ABC, CBS and NBC have teamed for a new initiative, Stand Up To Cancer,
which aims to raise money for cancer research through a one-hour
commercial-free prime-time fundraising special that will be telecast
simultaneously on all three networks on September 5.

Network
evening news anchors from ABC, CBS and NBC—Charles Gibson, Katie Couric
and Brian Williams, respectively—announced the initiative together during
live appearances today on ABC's Good Morning America, CBS's The Early Show and NBC's TODAY show.

The
Stand Up To Cancer special will feature live performances by recording artists
and stars from film and television who will perform, as well as present filmed
content that aims to provide viewers with insight into cancer.

"Everyone
in our country has been touched by cancer in some way, shape or form,” said Anne
Sweeney, the co-chair of the Disney Media Networks and president of the
Disney-ABC Television Group. “The thought that we could, in one hour of
television, make a true difference in the fight against this disease was both
exciting and inspiring.”

"Television
is a uniquely powerful medium and the networks joining forces offer an
unparalleled opportunity to communicate loud and clear that we all have a stake
in the fight against cancer," commented CBS Corporation’s president and
CEO, Leslie Moonves. "Through the unity of broadcasters, entertainers and
cancer groups alike, and the giving spirit of the audience at home, this
television event has the potential to make a profound impact on our society's
ability to understand and battle this terrible disease."

"We've
gone to the moon and pioneered a technology that revolutionized the way the
world communicates,” added NBC Universal’s president and CEO, Jeff
Zucker, who is a cancer survivor. “Applying that same innovation and
commitment, scientists are on the cusp of making enormous strides in their
efforts to combat cancer, but they need additional funding to do that. Through
Stand Up To Cancer, and the September 5 broadcast, people all over the country
can help.”

Laura
Ziskin, who produced the 74th and 79th annual Academy Awards, will produce the
September 5 broadcast. Ziskin is a cancer survivor. Her film credits include
the Spider-Man trilogy, As
Good As It Gets and Pretty
Woman.

In
addition the nationally televised network fundraising event, other elements of
the initiative include an accompanying website, Standup2cancer.org, as well as
a Public Service Announcement campaign featuring celebrities and members of the
general public.

Stand
Up To Cancer (SU2C) is a program of the Entertainment Industry Foundation
(EIF), a charitable organization that was established by a group of media,
entertainment and philanthropic leaders whose lives have all been affected by
cancer in significant ways. The SU2C leadership team includes Katie Couric; the
Entertainment Industry Foundation, represented by Board of Directors
chairperson Sherry Lansing (who is the founder of the Sherry Lansing
Foundation) and CEO Lisa Paulsen; Laura Ziskin; the Noreen Fraser Foundation
and its executives Noreen Fraser (who is also a cancer survivor), Woody Fraser,
Rusty Robertson and Sue Schwartz; and nonprofit executive Ellen Ziffren.

—By Irene Lew