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BURBANK: Karin Gilford has been hired to serve as the senior VP of digital media for ABC Television Network.

Gilford is responsible for ABC’s digital media initiatives, including ABC.com, as well as the network’s efforts for mobile and interactive technologies. She will report to Albert Cheng, the executive VP of digital media for the company. Gilford joins from a stint as VP of online media at Comcast Interactive Media, a division of Comcast Corporation. Prior to Comcast she was with Yahoo! Entertainment, as VP and general manager.

“I am very pleased to have Karin join our digital media senior management team,” said Cheng. “She is an outstanding leader, accomplished strategist and a great fit for ABC. Her extensive experience and strong record of across-the-board creativity and achievement made her an excellent choice for this important role at Disney/ABC as we continue to lead the industry in our efforts to extend our quality brands and sought-after content to audiences on new platforms and new markets.”