DHX Sets Up Licensing Arm

TORONTO: DHX Media is launching a dedicated licensing division to build on the global properties from its three production subsidiaries: DECODE Entertainment, Halifax Film and Studio B Productions.

The division will be headed by Beth Stevenson, the executive VP of production and development at DECODE Entertainment, and managed by Polly Beel, the director of marketing and licensing for DHX Licensing. The DHX Licensing slate will include Franny’s Feet, Animal Mechanicals, Bo On the GO!, dirtgirlworld and Kid vs Kat, as well as third-party content currently represented by DECODE Enterprises such as Grandpa In My Pocket. New non-television content includes Beer Goggles and Gaia Nathan.

DHX Media’s president and COO, Steven DeNure, commented: “The launch of DHX Licensing is a major part of our drive to manage and exploit kids’ brands across a number of revenue-generating opportunities. Licensing and merchandising as well as interactive is a big part of this, it will build on the significant international broadcast presence of our television brands, as well as allow us to expand into the development of merchandising-led properties.”