Classic Media Expands Center Parcs Partnership

LONDON: Classic Media has expanded its relationship with Center Parcs to bring Rupert Bear and other characters from the Rupert Bear: Follow the Magic TV series to life through a variety of branded kids’ activities.

The deal sees Rupert heading to all four Center Parcs Holiday Villages in the U.K. for a second consecutive season of live mini-shows. The partnership will now also include branded children’s activities, such as meet and greets, nature trails with Raggety, workshops with Ping Pong, teddy bears picnics, Rupert’s tea party and keep fit with Rupert.

Mat Way, the global head of live entertainment for Classic Media, commented: "We are thrilled to have extended our partnership for Rupert Bear with Center Parcs. The expansion is a natural progression for two brands that work so well in synergy, bringing to life the magic of nature for young children. The new activity program really allows children to engage with Rupert whilst also experiencing the natural world around them."

Helen Horner, the marketing manager of Center Parcs, added: “We are delighted to continue our relationship with Rupert Bear. The joint brand values celebrating nature and delivering our promise of magical moments work really well together. This shows our continuing commitment to provide the leading child-friendly holiday experience in the U.K.”