Discovery Kids Latin America, Sesame Workshop Team Up

MIAMI/NEW YORK: Abby Cadabby of Plaza Sésamo hosts the new preschool show 3, 2, 1 ¡VAMOS!, co-created by Sesame Workshop and Discovery Kids Latin America.

The 52×30-minute series will air over the next two years on Discovery Kids Latin America, with a premiere on June 22. Each episode will be hosted by Plaza Sésamo‘s Abby Cadabby, who will invite the audience to play, cheer on her friends between segments and say goodbye at the conclusion of the show. From July through November, Abby Cadabby will travel through Latin America to a series of events hosted by Discovery Kids during which 3, 2, 1 ¡VAMOS! fans will have the opportunity to meet the show’s host. The tour begins in Mexico, continuing on to Rio de Janeiro and São Paulo, Brazil, as well as Buenos Aires, Argentina.

“No matter where you live, learning letters and numbers is easier and more fun when you’re learning along with friends,” said Renee Mascara, Sesame Workshop’s VP of international TV distribution. “For nearly 40 years, Sesame Workshop has been reaching children across six continents with creative, original content, and we are pleased to work with our partners and friends at Discovery Kids who make it easier and more fun for us to extend our mission to bring these concepts to children throughout Latin America.”

“We are thrilled to take the Sesame experience to the next level by having Sesame content for the first time ever in Brazil,” said Bilai Joa Silar, the VP and channel director for Discovery Kids. “I am very happy that by developing content together, we can continue to expand our relationship and jointly deliver programming that aligns with our network’s core values of creating life longer learners.”