STAR India PLUS Gets AT&T U-verse Slot

LOS ANGELES/HONG KONG: STAR’s Hindi-language cable channel STAR India PLUS is now available to AT&T U-verse TV subscribers across the U.S.

The channel is offered a la carte for $12 per month or in the South Asian Package which includes four channels for $35 per month. Programs available through the service include soap operas such as Kis Desh Mein hai Meraa Dil and Bidaai, as well as reality and game shows. Starting in May, STAR India PLUS will offer Sacch Ka Saamna and Voice of India: Mama Mia.

"We’re thrilled to bring India’s favorite channel to AT&T U-verse customers," said David Wisnia, STAR’s senior VP of distribution and sales and head of STAR’s North American and European offices. "STAR India PLUS is sure to excite viewers with India’s most popular dramas, reality shows and special events. Looking ahead, we look forward to working more closely with AT&T to bring subscribers even more television choice from our highly rated bouquet of Asian channels." 

"We continue to make our U-verse TV channel lineup bigger and better so U-verse TV customers can watch the content they enjoy—in the language they want," added Dan York, the executive VP of content and programming for AT&T Converged Services. "Adding STAR India PLUS helps us with important strategic content initiatives and gives us the opportunity to deliver even more programming to our South Asian customer base."