Bill Brand Expands Responsibilities at HSN

ST. PETERSBURG: HSN has promoted Bill Brand to executive VP of programming and advanced series, expanding his remit to include management of the company’s marketing and business development functions. 

Brand’s responsibilities now span several areas. As head of programming, he directs the strategy for the network’s lineup and identifies new programming concepts and opportunities around the company’s key merchandising events.  Additionally, he leads HSN’s off-network initiatives, such as EXTRA! Trendshopper Powered by HSN. Brand will now also manage HSN’s marketing team, which includes brand management, customer relations management, strategic marketing alliances and public relations, as well as business development, which identifies and cultivates new partnership and merchandising opportunities.

Brand joined HSN as senior VP of programming in late 2006, and added management of advanced services to his portfolio in November 2008. Prior to HSN, he served as senior VP of reality programming for Lifetime and was responsible for introducing an array of hit entertainment specials to the network. 

Mindy Grossman, HSN’s CEO to whom Brand will report, said, "Bill has been an integral member of HSN’s senior leadership team since joining the company in 2006 and has been a key contributor to our growth through initiatives such as our fixed programming lineup, which has driven viewership, and the creation of our off-network programming strategy, which will generate new revenue streams for the company in the future. His keen appreciation for the power of the HSN brand combined with his expertise in connecting with consumers, make him the ideal person under whom to align these key strategic functions.

"In these challenging times, having the ability to draw from talent within our organization to play such a critical role and maintain momentum is invaluable," Grossman continued. "Bill has been part of the leadership team that has driven HSN’s turnaround over the last three years, and I continue to have great confidence in this team’s ability to navigate the current environment and chart HSN’s next chapter of growth."

Brand commented, "A critical component of HSN’s development has been our ability to articulate and deliver a unique brand identity that differentiates the HSN experience for our customers. How we market ourselves, what we program, and our ability to reach consumers on every available platform will be key to shaping HSN’s future, and the prospect of leading this combination of functions, which are critical to HSN’s continued growth, is an exciting opportunity."