ITV Drama Gets New Gaming Licensees

LONDON: The gaming publisher Mindscape has been licensed to produce the first ever Coronation Street game for Nintendo DS, while ITV Global Entertainment also signed on RTL Games for an activity game based on the drama.

Mindscape’s new game, an adventure and task-based concept set within the theme of the famous fictional street, will launch to retail in the fourth quarter of 2009. RTL Games’ board game, Destination: Coronation Street, features the shows characters and famous landmarks.

Aysha Kidwai, the international merchandise and licensing director for ITV Global Entertainment, said: "Coronation Street is a national institution and was watched by over 78 percent of the U.K. television population in 2008. We receive thousands of fan letters enquiring about the series every month. We’re responding to this huge demand by developing a range of exciting and innovative family-targeted products inspired by the show."