CNNI Sets Freeview Launch

LONDON, January 13: CNN International will more than double its British distribution when it rolls out on the DTT network Freeview this week.

The global news network is set to reach more than 13.8 million additional households with its Freeview launch on January 15. The channel will now be available to more than 20 million households in the U.K. via Sky, Virgin Media, Tiscali and Freeview. "We’re delighted to be doubling our U.K. distribution," said Tony Maddox, the executive VP and managing director of CNN International. "U.K. viewers will be able to enjoy not only our signature global news and feature programming but also a new slate of new programs we’re developing for Europe prime time."

—By Mansha Daswani